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The Offbeat Story 2 – The Evolution of Screen Printing

Nov 26, 2018


The last 9 years have flown by – so many awesome clients, so many creative projects and so many long hours.The first 9 years of Offbeat Press, also brought a lot of changes –  including changes in ownership and multiple expansions.

Offbeat Press Vintage screen print Logo

Offbeat Press Original Logo

Within our first few months of business, Offbeat Press lost one of our initial 3 founders. Drew and John worked hard to bootstrap the business through our first year and we even put a few dozen dollars in our pockets. At the end of 2009 we began our tradition of throwing the first of (hopefully) many business anniversary parties where we celebrated being the first eco-friendly water-based screen print shop in the Midwest. We gave out 500 gift certificates worth $1 each. Here’s our promotion video for our 1 year party.

We continued busting our butts over the next few years and by the end of 2011, John was ready for a career move. John left Offbeat Press to make his first full-length movie and Adam became the first full-time employee at Offbeat Press.

With Drew leading the way, we added some staff and additional equipment. In early 2012 Drew embarked on 3 significant changes for Offbeat Press. He rebranded the business with the new script logo and he and Adam embarked on the first expansion of Offbeat Press. At the time we thought it would be a good idea to move our print shop to the second floor so we could get more exercise carrying dozens of boxes of shirts up and down the stairs every week. As a fully human-powered print shop, we stayed in good shape between hauling boxes and pushing squeegees. By early 2013 Offbeat Press had also become the second certified green screen printing business in the country.

Eco-Friendly Printing

Over the years our order sizes grew and the physical demand of hand printing every order became more work than fun. It was time to take the step into the world of automatic screen printing presses. We always prided ourselves in hand-printed quality and the human-powered aspect of screen printing, but by the end of 2014 that path was no longer sustainable. In late 2014 Drew sketched out plans for the next phase and expansion of Offbeat Press.

By the Spring of 2015, we transformed a previously vacant area of our same building and moved the print shop downstairs to the next and current iteration of Offbeat Press. In this expansion we tripled our print shop size, added a check-in room and made numerous additional advancements. This shop expansion included the addition of a new 8-color, 10-station auto press and an efficient gas dryer for curing shirts and an LED exposure unit, allowing us to increase efficiency, quality and quantity. With better equipment, Offbeat Press is able to take on bigger orders and more clients. Our staff has doubled since 2015. We now have a team of 7 full-time ink crushers and pixel pushers.

Quality, Craft, Creativity - Screen Printing

As our print shop has grown, our creative vision has remained at the forefront of our business and our brand. Offbeat Press continues to offer complete creative options for small businesses and organizations. Our creative office, goes by Hype Visual and our work can be seen at www.hypevisual.com. While we don’t fashion ourselves as an ad agency, Hype Visual excels in brand identity, logo design, illustration and creative brand implementations. We’ve built dozens of brands from the ground up, naming brands, designing products and helping countless founders differentiate their businesses in creative ways.

Quality T-shirts by Offbeat Press

Over the past 9 years, we’ve been lucky enough to design or print for leading ad agencies across the country, green businesses like Tesla, celebrities and world-renowned musicians. Entering into our 10th year in business, it really feels like we’re just getting started. We look forward to developing new products, new brands and continuing to make original designs that people want to wear. What do you want to make today?