Within Offbeat Press you can find HYPE Visual, a full service creative design team, that makes all sorts of rad t-shirt designs and excels in branding and creative services, known as HYPE Visual. HYPE Visual specializes in conceptual graphic design and strategic marketing for forward thinking businesses and community organizations. One of our biggest strengths is Custom T-shirt Design and Illustration for a large variety of clothing brands, retail stores, non-profits, bands, and awesome small businesses.
Our creative problem solving skills go far beyond designing t-shirt graphics; we work in many areas of design and illustration, with in-house marketing departments and independent advertising agencies. Logo identity projects, illustration and strategic design for small businesses and nonprofit organizations are all a day’s work. We use the same, proven creative process for brands large and small because every client deserves the best.
The creation of Offbeat Press was a solution to a vendor reliability problem for Drew’s clothing brand, Progress Label. Offbeat Press was founded after West Coast print shops failed to deliver the combination of eco-friendly screen printing, quality and reliability that were requested and promised. It doesn’t hurt that Drew’s professional experience is entirely in creative strategy and brand development. Drew spent a few years as a Creative Director and lead designer in the advertising world before he ripped his face off and went out on his own.
While doing corporate work, Drew began his entrepreneurial path and created his first clothing brand, Progress Label. Drew began designing apparel graphics in college and started creating his own clothing brand shortly after college. After breaking free of the corporate chains he opened his own design studio at age 24 and later started Offbeat Press in his late 20s. Eventually the design studio and printshop merged under one roof, with 2 brands Offbeat Press and Hype Visual.
Now Hype Visual helps forward thinking brands, clothing labels and nonprofit organizations create their niche and elevate their brands. Our experience includes evaluating trends, researching competition, defining opportunities, conceptualizing brands, creating brand identities, strategizing marketing tactics, and implementing design. HYPE Visual can bring ideas to life, let’s create something awesome together.
• Brand Evaluation
• Industry Research
• Brand Ideation
• Business Model Design
• Development Strategy
• Copy Writing
• Art Direction
• Logo + Identity Systems
• Brand Development
• Marketing Design
• Web Development & Design, UE + E-Commerce
• Digital Marketing: Social media + Blogging + Consulting
• Print Resources +
• Promotional Products